360 degrees branding for Indian Food co.

Earlier known as Khanabadosh, Indian Food Co. is a cloud kitchen based in India, which bring you the age old recipes by offering traditional Indian food.

As an Art Director of the company, I was responsible for brand relaunch by shaping their creative strategy with user centric designs, ideas and campaigns. I worked hand in hand with the CEO to launch and promote the brand through various creative mediums. Few of my responsibilities included, but not limited to the following –

• Design brand and visual identity
• Create and develop e-commerce website
• Packaging design and collaboration with print vendors to get them executed
• Design & update menu on a campaign basis
• Manage the look and feel of the company on food delivery platforms
• Create social media calendar and design digital media creatives.
• Design print collaterals for their events and kiosks
• Create monthly newsletters & microsites for new campaigns

Below is the showcase of few of my works –