Branding – Ankita Mittal – Digital Portfolio https://42pixel.media Product & Marketing Designer Sun, 19 Jun 2022 21:24:57 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.15 https://42pixel.media/wp-content/uploads/2020/09/cropped-Am-logo-03-1-32x32.png Branding – Ankita Mittal – Digital Portfolio https://42pixel.media 32 32 Air Asia Flyporter https://42pixel.media/portfolio/flyporter/ Tue, 29 Sep 2020 19:13:55 +0000 http://newnotio.fuelthemes.net/?post_type=portfolio&p=274

Air Asia Flyporter

AirAsia is a Malaysian multinational low-cost airline and it is one of the largest airline in aisa by fleet size and destinations. Air Asia, in collaboration with Carter X  (A doorstep baggage delivery service to and from airport) launched first-of-its-kind contact-less door to door baggage services for its guests that promises to make the travel experience more comfortable, branded as Air Asia Flyporter.

In 2020, when Covid-19 pandemic was creating a paradigm shift in the travel and service industries, AirAsia’s FlyPorter service introduced a more safe, stringent and hassle-free way to transport your baggage as well.

The Goal

Develop logo and color guides for Air Asia Flyporter.

The Challenge

As Air Asia flyporter being one of its many services, the logo had to be unique as well as needed to fit together as a family of logos under Air Asia’s ‘umbrella’ main brand.

My Approach

Air Asia ‘umbrella brand’ logo is a logotype with angled lettering. The bolder lines of the letters makes the badge look more stable and professional, showing the air carrier as a solid and confident company with traditional values.

Keeping their values in mind, I started sketching out the visual identity for Air Asia’s Flyporter sub-brand to create a logo that is unique yet a part of the Air Asia family.

Visual Identity

The visual identity for Air Asia’s Flyporter was created with more focus on a logotype with bold fonts. I also introduced a logomark as part of the logotype that will help convey the service and make the logo standout from their other sub brands.

The logomark was developed keeping in mind their door to door contactless baggage delivery service. Using Air Asia’s stated brand guidelines, the primary colors remained the Air Asia red and white with a pop of yellow. The yellow in logomark was used to symbolize happiness, warmth and sunshine during the cover-19 dark times.

Client
Air Asia Flyporter
My Role
Created visual identity for Air Asia Flyporter within their stated brand guidelines

Design Adaptation

The logomark was adapted on their portal to book baggage delivery service, print collaterals, hoardings and kiosks at airports and merchandise.
]]> Indian Food Co. https://42pixel.media/portfolio/indian-food-co/ Mon, 28 Sep 2020 19:10:06 +0000 http://newnotio.fuelthemes.net/?post_type=portfolio&p=270

360 degrees branding for Indian Food co.

Earlier known as Khanabadosh, Indian Food Co. is a cloud kitchen based in India, which bring you the age old recipes by offering traditional Indian food.

As an Art Director of the company, I was responsible for brand relaunch by shaping their creative strategy with user centric designs, ideas and campaigns. I worked hand in hand with the CEO to launch and promote the brand through various creative mediums. Few of my responsibilities included, but not limited to the following –

  • Design brand and visual identity
  • Create and develop e-commerce website
  • Packaging design and collaboration with print vendors to get them executed
  • Design & update menu on a campaign basis
  • Manage the look and feel of the company on food delivery platforms
  • Create social media calendar and design digital media creatives.
  • Design print collaterals for their events and kiosks
  • Create monthly newsletters & microsites for new campaigns

Below is the showcase of few of my works –

#LOVEFORFOOD

Creatives for customers to leverage the latest offers with food delivery partners or any specials during a food festival

#FEASTFEST

Creatives to celebrate diversification of India – different cuisines, different regions
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